IWATCH podcast at LAX
Los Angeles: This morning at Los Angeles International
Airport (LAX), Los Angeles Mayor Antonio Villaraigosa, Congresswoman
Jane Harman, LAPD Chief Charlie Beck, Los Angeles World Airports (LAWA)
Police Division Chief George R. Centeno, and numerous other city and
community leaders launched iWATCH LAX, a community engagement effort to
fight terrorism.
iWATCH, referred to as the “21st century version of Neighborhood Watch,”
is designed to enable members of the public to help protect their
communities by identifying and reporting suspicious behaviors and
activities known to be used by terrorists. It’s the latest tool in use
at LAX to help guard against terrorism.
“Our City is faced with a new kind of threat in the 21st Century that
requires us to be vigilant of our communities,” said Mayor Villaraigosa.
“iWATCH not only provides an avenue to report suspicious activity, but
more importantly it involves and educates the public about suspicious
activities and behaviors, not personal characteristics, that may be
associated with terrorist activities.”
“I’m excited about maintaining and building upon our partnership with
the Los Angeles Police Department in the sharing of potential
intelligence information that will help Los Angeles Airport Police
further protect LAX Airport,” said LAWA Chief of Airport Police George
R. Centeno.
The iWATCH LAX program will feature an airport emergency police contact
number in its media materials along with the 1-877-A-THREAT
(1-877-284-7328) and iWATCHLA.org contact information, for callers who
wish to report suspicious activity or behavior they witness at LAX that
requires immediate attention. The reports will be analyzed by trained
LAPD detectives.
Mayor Villaraigosa simultaneously launched the iWATCH campaign in
multiple languages, a new feature of the LAPD’s website. The
www.iwatchla.org site, if accessed through www.lapdonline.org, allows
viewers to scroll to the bottom of the home page and click on a flag
consistent with the language they prefer, which will translate all LAPD
pages, including the iWATCH page, to the chosen language. iWATCH will
also expand its access to Angelenos through a public service
announcement (PSA) featuring Mayor Villaraigosa in Spanish and English,
and brochures in English, Spanish and Korean.
For additional outreach, the LAPD has created media partnerships for the
iWatch campaign. Our partners include the LA Daily News, LA 18
KSCI-TV, ABC7, La Opinion, KFI 640AM and the Los Angeles Downtown News.
Logos and links have been exchanged with our iWatch media partners to
enable users to conveniently and quickly switch from website to website.
(more)
Los Angeles residents now have a specific program enabling them to learn
about and report suspicious activity or behavior that may have a
connection to terrorism. All reports are reviewed by trained detectives
and kept confidential. Individuals can call the threat line at
1-877-A-THREAT (1-877-284-7328), call 911 if an emergency or crime is
occurring, contact their local police station or go to www.iwatchla.org
to file a report. At the website, more terrorism-related information is
also available by viewing an educational film or PSA, downloading a
brochure or reading about the behaviors and activities that may apply to
different industries.
iWATCH was developed to complement the Suspicious Activity Reporting
(SAR) system, a reporting program designed by the LAPD for line-level
officers. “Individuals have varying thresholds at which they feel
compelled to notify authorities when the activity is not overtly
terrorist related,” said LAPD Chief Beck. “The iWATCH program is a
giant leap toward overcoming this problem and literally provides
millions of new eyes and ears in the terrorism prevention effort. An
alert community can act as a deterrent to terrorism, and an educated and
trained public can feel more in control of their lives if they partner
with law enforcement in the fight against terrorism.”
The iWATCH program is designed to be easily adopted by law enforcement
agencies nationwide. The marketing materials, which include the iWATCH
brand, a community training video, PSAs, brochures and posters, can be
modified to reflect any particular city or community and create an
iconic image that can become the umbrella program for the nation. By
downloading videos, brochures and setting up a reporting process through
www.iwatch.org, any city or agency can create its own iWATCH website
where the public can get information about the program and terrorism.
For more information, contact the LAPD Media Relations Section at
213-486-5910.
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