Asian and Pacific Islander Language Public Service Announcement Campaign

Today, the Los Angeles Police Commission and Chief  William J. Bratton heralded the launch of LAPD’s partnership with LA 18/KSCI-TV, the leading Asian language television station in the United States, on the first ever Asian and Pacific Islander (API) Language Public Service Announcement Campaign.  The campaign consists of weekly guest appearances by Department personnel on the station’s Chinese (Mandarin) program LA 18 Evening News, and monthly guest appearances on the station’s Filipino (Tagalog) program, Kababayan LA, and Vietnamese program, Global Report News. 

Through the showcasing of LAPD officers on LA 18/KSCI-TV, Commission President Anthony Pacheco stated the campaign hopes to humanize the image of law enforcement in the API community, and familiarize and assimilate the newly immigrated to local laws and protocol when dealing with law enforcement.  Chief Bratton conveyed the Department’s enthusiasm for working with the API community and noted the campaign is also an excellent venue for increasing recruitment among API candidates.

Comments

[Edwin]

I applaud this proactive approach LAPD is taking toward the Asian communities. This is a good beginning. I hope this new partnership with LA 18/KSCI-TV will motivate more Asian youth to join LAPD/LASD.